Our Team

At Xseed Lead, we believe that every successful endeavor is the result of dedicated individuals fueled by passion, expertise, and a shared vision. 

Each member of our team brings a unique perspective and skill set, united by a commitment to excellence and innovation. Get to know the faces behind our brand, the architects of our success, and the heart of our company.

Deborah Knight, Director and Founder

Deborah has 20 years of leadership across public-private sectors and overseas aid, serving eight state and national agencies in Australia and the Pacific. As the director of the Xseed Lead team, she champions collaborative, inclusive support at the highest standard. Deborah is an organisational strategist, leadership coach, and consultant who fosters pragmatic solutions tailored to unique work environments. She recognises people’s untapped potential and guides them to find their path to success. As a coach, she provides an environment promoting growth and champions women’s value and success. Deborah is skilled at aligning stakeholders and offers bespoke advice considering organisational objectives and available resources.

Phy, Client Engagement Strategist

Phy is a seasoned strategist at Xseed Lead, working within the team and our clients to leverage social media to drive impactful engagement. 

With a decade of experience in client relations and marketing, Phy is adept at optimising processes, ensuring task efficiency, and prioritising client-centric engagement. 

Hailing from Papua New Guinea, Phy pioneers remote work in her community, serving as an inspiration and mentor to aspiring women professionals.

Rosary, Creative Brand Manager

Rosary brings a keen creative flair essential for maintaining brand consistency and captivating visuals. With expertise spanning social media management, graphic design, and course development, Rosary plays a pivotal role in elevating Xseed Lead and our client’s online presence and product visibility. 

Drawing on her experience in small business development, Rosary infuses innovative strategies into our client growth trajectory. Based in the Philippines, Rosary began her working life as a nurse and is a proud mother and community leader.

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